We’re obsessed with making product development easier.

Anyone who has launched fast moving consumer products has been through the process. Go to a manufacturer, pick a formula off the shelf, wait months for a few customizations and ultimately end up with a product that's anything but unique. All is good and well until your product starts selling great and you need to scale up your production. You learn you don't actually own your formula and your only option is pay your manufacturer's hefty ransom or reformulate. And there goes another 3-6 months...

Or maybe you were wise enough to go directly to a specialized lab? Or even better have your own lab and chemist talent? You're doing better than most but you'll still be behind us, sorry. Assuming your lab isn't a pain in the butt and operating in the age of dinosaurs (the industry standard) you can expect a mirage of back and forths and an average development time of 6 months by the time your product gets through stability and everything else it needs to be shelf ready.

Do you get why we started Formulary yet? We're brand builders that believe developing and manufacturing new products as easy as sample 10 formulations, pick your dream product, purchase it exclusively, and order a production run in a few clicks. Welcome to the new paradigm.